What the Experts are saying

“Nobody’s better qualified to write about crisis communication.”
- Shel Holtz
ABC (Accredited Business Communicator)
Principal of Holtz Communication + Technology

“I have used Now Is Too Late for my classes since it was published. It is one of two publications I consider essential if you care about handling crisis and media situations correctly and timely (the other being Caponigro’s Crisis Counselor). ‘Now’ is relevant, succinct and practical. I use it for my MBA classes, as well as my undergraduate communication courses. Gerald knows what he’s talking about.”
- Terry Hemeyer
Adjunct professor of management
Jones School of Management
Rice University

Senior Lecturer and Advisory board member
College Of Communication
University of Texas at Austin

“Gerald Baron’s Now Is Too Late: Survival in an Era of Instant News provides valuable insights — for the student of crisis communications as well as the experienced practitioner — on the overall environment in which crises occur and in which companies must operate if they are to emerge with their corporate reputations intact. As a senior crisis communications counselor with 30-plus years of experience in both the private and public sectors, I have found that Now Is Too Late stands apart from most other works in the field in its comprehensive approach. Clearly, Gerald Baron has been in the crisis communications trenches and it shows.”
- Ed Lansdale
Adjunct Faculty
New York Institute of Technology
Department of Communication Arts

“Suffice it to say that I’d like to reprint most of Now Is Too Late in my newsletter. But they won’t let me. So you’ll have to buy it.”
- Jonathan Bernstein
Editor/Publisher
“Crisis Manager” Ezine

President & CEO
Bernstein Crisis Management LLC

“Gerald Baron’s new book is a must-read by Academe, voters, news consumers, marketers, business leaders, and politicians. Baron provides a cogent, insightful snapshot of today’s media landscape. Ignore this book’s lessons at your own peril - McLuhan’s Global Village is here to stay, and how!”
- Tim O’Leary
Manager
Media and External Affairs
Shell Oil Company

“No business or company is immune from the possibility of a sudden attack on its reputation. Executives who prepare and arm themselves with today’s tools have a greater chance to ward off such threats. Reading this book can be a good start.”
- Trylon Communications Newsletter

“Gerald R. Baron has authored an absolutely essential guide for understanding and surviving the ‘Instant News World.’ This book is essential for any executive or communications leader wishing to protect the reputation of their products and organizations.”
- Kevin G. Sawatsky
Dean
School of Business
Trinity Western University

“Why is now already too late? If you have not established a deservedly good reputation with your many audiences - if you are not ready to face up to serious problems and deal with them BEFORE they happen, then when they do happen, ‘now’ will be surely ‘too late!’ It’s a good, very informative book and a pleasant read.”
- Marvin Hummel
Business Ledger Contributing Writer

“Now Is Too Late is a book written for public relations managers, communications officers, and those involved with crisis management in both the private and public sector. For those with these areas of responsibility it is a profoundly important work. But, that does not mean its audience should be so limited. I highly recommend that SCIP members improve their familiarity with the current (and future) state of crisis management by reading this extremely approachable book.”
- John McGonagle
Competitive Intelligence Magazine